On Monday, apologized for a “ham-fisted” error after Twitter members complained that the sales rankings for gay and lesbian books seemed to have disappeared and, since Amazon took more than a day to respond, the social-media world criticized it for being uncommunicative.Īccording to Domino’s, the employees told executives that they had never actually delivered the tainted food. Unhappy mothers posted Twitter complaints about it, and bloggers followed within days, Motrin had removed the ad and apologized. In November, Motrin posted an ad suggesting that carrying babies in slings was a painful new fad. References to it were in five of the 12 results on the first page of Google search for “Dominos,” and discussions about Domino’s had spread throughout Twitter.Īs Domino’s is realizing, social media has the reach and speed to turn tiny incidents into marketing crises. The two were charged with delivering prohibited foods.īy Wednesday afternoon, the video had been viewed more than a million times on YouTube.
In videos posted on YouTube and elsewhere this week, a Domino’s employee in Conover, N.C., prepared sandwiches for delivery while putting cheese up his nose, nasal mucus on the sandwiches, and violating other health-code standards while a fellow employee provided narration.
In a few days, thanks to the power of social media, they ended up with felony charges, more than a million disgusted viewers, and a major company facing a public relations crisis. When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online.
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